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Robert Lucas
Robert Lucas

266 Followers

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Jan 25, 2021

Brain.fm Email Breakdown #5

Note: This is the 5th (and final) email breakdown in the series. Click here for Email Breakdown #1. Click here for Email Breakdown #2. Click here for Email Breakdown #3. And click here for Email Breakdown #4. My baseball career lasted all of one day. At my first ever practice…

Startup

10 min read

Brain.fm Email Breakdown #5
Brain.fm Email Breakdown #5
Startup

10 min read


Jan 20, 2021

Brain.fm Email Breakdown #4

Note: This is the 4th email breakdown in the series. Click here for Email Breakdown #1. Click here for Email Breakdown #2. And click here for Email Breakdown #3. 5-year-old me would have been a terrible business owner. Not because I could barely write my name. And not because I…

Marketing

7 min read

Brain.fm Email Breakdown #4
Brain.fm Email Breakdown #4
Marketing

7 min read


Jan 14, 2021

Brain.fm Email Breakdown #3

Note: This is the 3rd email breakdown in the series. Click here for Email Breakdown #1. And click here for Email Breakdown #2. When I was a sophomore in college, I gained 37lbs in 3 months. I know what you’re thinking: “Jesus, Robert! It’s called ‘The Freshman 15,’ not ‘The…

Marketing

10 min read

Brain.fm Email Breakdown #3
Brain.fm Email Breakdown #3
Marketing

10 min read


Jan 12, 2021

Brain.fm Email Breakdown #2

Note: The first Brain.fm email breakdown was published in Chris Orzechowski’s Email of the Week series. Click here to read it. Would you rather: A) Get punched in the face by the strongest person in the world? B) Get punched in the face by the SECOND strongest person in the…

Marketing

9 min read

Brain.fm Email Breakdown #2
Brain.fm Email Breakdown #2
Marketing

9 min read


Jan 7, 2021

17 Ways To Write Better Emails To Your List

Having an email list can be intimidating. You did the hard work of getting people to actually trust you with their email address. But now they’re expecting you to say something. Not just anything, either. They’re expecting you to say something valuable… Something entertaining… Something they haven’t heard before… Or…

Startup

11 min read

17 Ways To Write Better Emails To Your List
17 Ways To Write Better Emails To Your List
Startup

11 min read


Jan 6, 2021

disagreement with a bestselling author

Over the holidays, I watched a show called Ice Airport Alaska. I’d imagine you could make an interesting show about any airport… (I once saw a fight break out between two employees in an airport food court) But we all know that, just like everything is bigger in Texas, everything…

Writing

4 min read

disagreement with a bestselling author
disagreement with a bestselling author
Writing

4 min read


Dec 31, 2020

The 10 Best Books I Read In 2020

I read more books in 2020 than in any other year of my life… Which is pretty damn unsurprising, for obvious reasons. This year, I read 23 books. For some people, that might be chump change. But I’m proud of that number. More importantly, in 2020 I really began to…

Reading

10 min read

The 10 Best Books I Read In 2020
The 10 Best Books I Read In 2020
Reading

10 min read


Dec 29, 2020

20 Things I Learned In 2020

I’ll spare you the cliche intro of “OMG 2020 suuuuucks!!! This year is the WORRRST!” It does. And it is… But repeating it over and over is kind of like hanging out with someone who has cancer while you’re wearing a t-shirt that says “You have cancer.” Technically, it’s true…

Life Lessons

12 min read

20 Things I Learned In 2020
20 Things I Learned In 2020
Life Lessons

12 min read


Dec 18, 2020

LSD and coked-out dolphins

Setting goals feels so damn good. It’s like smoking a cigarette with James Dean on the tailgate of an old Chevy. It’s like curling up next to a crackling fire and eating warm chocolate chip cookies with your grandma. It’s like taking LSD and surfing a 40-ft wave strapped to…

Self Improvement

3 min read

LSD and coked-out dolphins
LSD and coked-out dolphins
Self Improvement

3 min read


Dec 11, 2020

How To Consistently Get Creative Work Done: A Short Guide For Type-A Creatives

I’ll admit it: I have a pretty un-romantic view of creativity. I think the people who can get high and write poetry (that actually sounds good) or drop acid and paint a masterpiece are few and far between. They exist, yes… But if you don’t naturally consider yourself a hyper-creative…

Marketing

10 min read

How To Consistently Get Creative Work Done: A Short Guide For Type-A Creatives
How To Consistently Get Creative Work Done: A Short Guide For Type-A Creatives
Marketing

10 min read

Robert Lucas

Robert Lucas

266 Followers

Copywriter. | robertlucas.co.

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