How to promote a webinar (2 takeaways)

Photo by Austin Distel on Unsplash

I got a message on LinkedIn the other day from a financial advisor promoting a webinar he’s hosting in a few weeks.

Let’s call him Jack.

Since Jack is a financial advisor — and not a copywriter — I don’t expect him to be able to write incredible copy…

For the same reason that I hope you don’t expect me to advise someone on their 401(k) or…